The research phase of the branding project is about gathering information and analysing the findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. It typically consists of extensive desk and field research including interviews where your branding partner listens to you to understand your business challenges, and then aligns themself with your vision.
The brand strategy is based on the findings of the brand research. While the research phase is about exploration, this step is for focusing and consolidating your values, business aspirations and vision for the future. The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction.
The research phase of the branding project is about gathering information and analysing the findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. It typically consists of extensive desk and field research including interviews where your branding partner listens to you to understand your business challenges, and then aligns themself with your vision.
The implementation stage is when your new brand identity is revealed to the
world. It starts with the careful planning of the roll-out i.e. how and when certain
aspects of your brand will be launched on various channels. Implementation can
take many forms, from a few business cards to a website or series of product
videos. This phase can happen very quickly, but it can also last several months
depending on your business’ circumstances.
